Multi-site venue owners Restaurant operators across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms hospitality CRM platforms focus on visit frequency ordering preferences to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we build retention journeys for guests help venues make data actionable to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Ad costs are rising Social reach is declining
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Segmentation based on real spend Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading hospitality training programs Australia venues use CRM
* Make guest data work for you
aspirehospitality.com.au —
hospitality CRM experts.